Research On Tourist Motivation Of The Visitors Of Leisure Fishery In Beijing

Leisure fishery tour industry is an important component of fishery tourism. The development of the leisure fishery is advantageous to the adjustment of the fishery industrial structure of Beijing, full exploitation of the resources, the development of the tour industry and other related professions. The research to the visitors'motivation of the leisure fishery tour industry in Beijing, contributes to go deep in to understand the recreational fishery visitor to go on a tour the purpose. It also can promote the development of leisure fishery industry in BeijingThis research adopts various methods such as questionnaire investigation, field work, etc., and using SPSS13.0 to analyse the tourist motivation of Beijing leisure fishery tour industry.This paper take the tourist motivation research as a foundation,through surveying the tourist society demography characteristic, consumer behavior characteristics, satisfaction of various apperception, and using many statistical methods to analyze data, and various aspects of the intrinsic relationship. This is the first time for using the statistical methods to analyse the visitor's motivation on leisure fishery in the mainland of China.Through analysis and study, author divided the visitors'motivation into five types, namely, realize life value type, stay away type, relax mentalities type, society company type, and enjoy fishing type, and analyzed every type in detail. According to the analysis by synthesis, author considers that the need level of leisure fishery in Beijing tour motive still placed at the immature stage, and several types of visitors'motivation that for the recreation and health did not get to satisfy. Therefore, recreational fishery in Beijing tour industry needs to adopt a series of measure, for instance, develop the new product, exaltation environment condition, speed the infrastructure construction, increment publicity strength etc..Finally, the research attempts offer some effective measures to the leisure fishery tour industry of Beijing.