The Study Of ISO Quality Management System Based On Market

Quality control system is the system about ascertaining quality policy and quality goal and implementing the goal, is the necessary quality activity which established in enterprise to ensure the quality of goods or quality goal. As soon as ISO quality management system published, it as the target enterprises pursuing about has been spread around the world. However, some years later, it was found inapplicability to small and medium enterprises. Although some small and medium enterprises got authentication of ISO quality system authentication, they cannot catch the aim of advancing enterprises' quality management. The reason is that they cannot apply the system very well because small and medium enterprises only have simple organization frame and limited resources. Based on the phenomenon and the characteristic which is absence of market oriented in the course of small and medium enterprises quality management, this article studied the construction of small and medium enterprises market oriented quality management. The purpose of the study is combining the market oriented theory and quality management and exploring how to improve the quality management of small and medium enterprises.After the analysis about the correlation study of quality management system abroad and domestic, this article find few studies of small and medium enterprises' quality management system, especially the market oriented quality management system. At the same time, there are some problems in small and medium enterprises' quality management system, and the lacking of market oriented management has affected their progress seriously. On one hand, small and medium enterprises starve for improving their market oriented quality management system; on the other hand, correlated market oriented theory is absence at present. This article takes Keren company as example to analyzing the status quo of small and medium enterprises' quality management system and attains the conclusion that the construction of market oriented quality management system is a necessary choice to their quality management, as well as sets forth the conception, principles and constructing methods of market oriented quality management system. At last, aimed at problems existed in the course of quality management such as enterprise culture, quality principles, information management and process controlling, this article brings forward the scheme to improve quality management system which include the construction of enterprise culture, the constitution of quality principle, the right and responsibility in the course of quality management system, information management, process controlling and persist improving. The study of this article filled up the blank in small and medium enterprises' market oriented quality management system. By analysis the example of the quality management system construction of Keren company, maybe this article could pride reference to small and medium enterprises to construct market oriented quality management system.