The Research On The International Competitiveness Of China's Tourism

The service trade is the most rapidly developing area in the international trade domain. In the recent several decades, the volume growth of service trade in western developed country has gone far beyond the growth of the goods trade. As the most important component in the service trade, and as one of a few key industries which have international competitive advantages after China enters WTO, the tourism industry obtains the widespread attention. Tourism in our country has already obtained huge achievement during the 30 years of reform and open. But it is an unavoidable question to promote international competitiveness of China's tourism for China transforming from the traveling great nation to the traveling powerful one.This paper utilizes the theory of industrial international competitiveness in tourism and does a research on the problem of international competitiveness of tourism in our country. And by illustrating the current developing situation of tourism in China, the author uses Mr. Porter's "state Diamond" model to analyze the existing key factors which could significantly affect our international competitiveness of tourism. Furthermore, this paper sets up an index system basing on the tourism service data of import and export, which is composed of three indices such as International Market Occupancy Factor, Trade Competitive Power Index, Revealed Comparative Advantage Index, makes a worldwide comparative analysis of our tourism competitiveness.World tourism resources and the tourism industry are the external environment of China's tourism, and have the most significant impact to China's tourism. So in the four part of this thesis, the paper introduces some development patterns in the world, analyzes three countries' tourism and gets some new ideas on how to develop China's tourism services. Finally, bases on the conclusion made by the certain analysis and practical evaluation, the author provides some useful suggestions for promoting China's tourism competitiveness from the tourism product structure, regional structure of the tourism industry and so on.