Studies On The International Competitiveness Of China's Tourism Service Trade

Nowadays, in the field of international trade, service trade is the fastest development field. The development of service trade has brought generous profit, it plays a huge role to the economic development of a country, so the attention on service trade is increasing considerably. In 2008, the international financial crisis broke out, it brought the serious influence to many industry of the service trade, the tourism service trade is one of the most important parts of the service trade, it also suffered serious influence.Along with the reform and opening up, the tourism service trade in our country has already walked through the development of 30 years, it formed a larger development scale, the trade volume went up steadily and the tourism service trade has made great achievements. But in the world tourism market, the tourism service trade in our country is also in a weakness position, the international competitiveness is not strong. There are many problems in the process of the tourism service trade development, for example, tourism products is relatively single, the quality of the tourism employees are not high, the tourist markets of the entry tourism have a high concentration degree and so on. For now, the level of the tourism service trade in our country compared with the developed countries has a big disparity, there is a long way to be a strong tourism nation. Through the research on international competitiveness of the tourism service trade in our country, we can clearly know the position of our tourism service trade in the world market, deeply understanding the advantages and disadvantages of our tourism service trade, so that we can determine the tourism future development direction and make a better development in the international competition, the tourism service trade will make a greater contribution to our economy.This article used the normative analysis and the qualitative analysis, based on the general situation of the development of the world's and our country's tourism service trade, adopted the theory of the comparative advantage and the competitive advantage, from the angle of international market share index, RCA index, TC index, CA index and selected nine countries'data in 2002-2007 year to make comparative analysis, we can know that the comparative advantage and competitive advantage of our tourism service trade are both weak.This thesis applied Potter's "diamond model" into the tourism service trade, analysis the factors of the tourism service trade in our country, including the condition of the tourism production elements, tourism demand conditions, relatively and supplementary industry situation, tourism enterprises condition, government and opportunity. On the basis of the five key factors, we should realize that in the process of developing tourism service trade in our country we can develop high quality tourism products, expand demand at home and abroad, enhance the competitive advantage of tourism enterprises, make the tourism industry chain more perfect, improve the quality of the tourism employees, at the same time, government should support the development of the tourism service trade in many ways, so the international competitiveness of the tourism service trade in our country will be further enhanced.This thesis contains the following seven parts.The first part is the introduction. This part describes the background and significance of tourism service trade, and then analyzes what the domestic and foreign experts done to this problem, points out the main contents of this paper writing and the research methods, finally points out the innovation and the shortage of this article.The second part is about the concepts and theories of the tourism trade service. First, I introduce the relevant concepts of tourism service trade, including the service trade, tourism service trade, the international competitiveness. Then discuss the comparative advantage theory, the international competitiveness theory, competitive advantage theory and Dunning's "International diamond model", this article is based on these theories.The third part is about the overview of the tourism service trade. It includes two parts. The first part is about the development process and current situation of the world tourism service trade, its characteristics and development trend in the future, finally points out the current situation and the experiences of the main developed countries in tourism service trade, so our country can make references. The second part is about the development process and current situation of our tourism service trade, the main problems of tourism service trade in our country.The forth part is about the international comparison and comprehensive evaluation of tourism service trade in our country. From the angle of international market share index, RCA index, TC index, CA index to make comparative analysis.The fifth part analyzes the influence factors of the tourism service trade in our country, including the condition of the tourism production elements, tourism demand conditions, relatively and supplementary industry situation, tourism enterprises condition, government and opportunity.The sixth part is about the policies and suggestion to promote the tourism service trade in our country. Including develop high quality tourism products, expand demand at home and abroad, enhance the competitive advantage of tourism enterprises, make the tourism industry chain more perfect, improve the quality of the tourism employees, at the same time, government should support the development of the tourism service trade in many ways, so the international competitiveness of the tourism service trade in our country will be further enhanced.The seventh part is the concluding words.