The Analysis Of Economical Benefits For Compatible Laser Toner Cartridges Marketing Project

The subject under discussion, in order to open up a company on the mar- ket of laser toner cartridges of Changchun area as the background, make to co- mmon laser toner cartridges marketing project its an economic validity analy- ze, offer the basis to its decision.Sophisticated equipment enter to work, live, work as modernization laser printer of the means become indispensable office equipment by us we. With laser printer increase of recoverable amount, consumptive material consump- tion place increases thereupon even, at the pressure of reducing the operation cost of every unit, imitate the original packaging laser toner cartridges, com- mon laser toner cartridges and enter the market of consumptive material.Through market competition and development for a few years, common laser toner cartridges manufacturer realize low quality era of high price already pass by, if want to occupy a tiny space on laser toner cartridges market, trade, quality becomes the most important thing. Every manufacturer research and develop the products with independent intellectual property right one after another, set up one's own marketing channel, establish the brand image. The originally common laser toner cartridges marketing project is a domestic new marketing project that incorporates advantage into an organic whole by origin- al packaging laser toner cartridges quality, famous brand, good after-sale serv- ice at present, so do a good job of the analysis of economic benefits of this pr- oject in the market sales of Changchun area to the common laser toner cartri- dges and popularize very realistic directive significance.This text has made analysis to the common laser toner cartridges market- ing project from several following respects.First, summary of product market of laser toner cartridges1.The domestic and international state of development of market of laser toner cartridges: Soaring and lasting rate of increase rapidly of enormous re- coverable amount of the global laser printer and laser toner cartridges demand, development trend that state and demand of the market of domestic laser toner cartridges increase, policy environment, legal improvement and common con- sumptive material for producing manufacturer sections of guarantee that self- development offer to development of the common consumptive material of environment in the country.2.Laser toner cartridges product category: Can be divided into according to the goods brand laser toner cartridges of the factory: Foreign brand and do- mestic brand; It is special-purpose to press the use of the products: Can be di- vided into the original packaging laser toner cartridges and common laser ton- er cartridges; Can be divided into according to the regeneration of the laser to- ner cartridges: Environmental protection laser toner cartridges, ordinary laser toner cartridges, until common selenium production firm of drum make brief introduction.3.The laser toner cartridges market analysis of Jilin Province: Print the market of consumptive material to analyze to Jilin Province from the products, channel, user three respects. The sales volume of laser toner cartridges of Jilin Province will be about 400,000 sets in 2005, gross sales amount is about 200 million yuan, accounts for 2% of the market of whole domestic laser toner car- tridges. The concerned factor is mainly the price, print the quality, brand, serv- ice when the users in Jilin Province buy and print the consumptive material.4.The competitor of Changchun area analyzes: This project sells the com- mon laser toner cartridges, the rival can be divided into three major kinds: First sell enterprise original packaging laser toner cartridges, second common laser toner cartridges sell enterprise, the third to imitate laser toner cartridges sell enterprises.5.The characteristic of market of this project goal is analyzed: This text has analyzed the characteristic of market of this project goal from several re- spects such as the humane characteristic, management feature, purchasing the characteristic, personality characteristics.The second, Implement the project marketing plan1.The customer analyzes in type: Customer distribute among each trade, unit of property, working way, work, require, have loud difference veries, from several respects such as the price sensitivity, quality requirement, buying the way, individual character characteristic to classifying according to the characteristic of market of customer's goal.2.Customer's demand is analyzed: Every domestic enterprises and institu- tions begin to compress the operation cost in recent years, in the common con- sumptive material is listed in considering. From customer demand, reduce de- mand, demand, demand of psychology of good service to purchase price anal- yze their demands in product quality this text.3.The products tactics: This project product is orientated as the high pri- nting amount, high price dose, face the advanced trade customer, establish the high-quality brand image from entering the market, make the distance with the original packaging laser toner cartridges close, distinguish with the ordinary common laser toner cartridges.4.Channel tactics: Project this sell products to enter laser toner cartridges first new product of market, area of Changchun, just, through having middle side of the good relation with the target consumer, recommend the trial edition products; Develop a laser toner cartridges distributor; Face the target consumer to sell directly. These three channels come to sell the laser toner cartridges.5.Price strategy: Analyze in the target market analysis, demand analysis, irrigation ditch according with this project products, the high value adopted at prices - quality strategy is strategic with the strategy of the high price.6.Institutional framework: This project adopts simple institutional fram- ework, relations between functions and powers of the superior and the subor- dinate are run through to the top lower in what has been organized, form the institutional framework of the chain commanding type.7.Incentive mechanism: In order to improve enthusiasm and creativity that the staff work, this project adopts the pluralistic incentive mechanism.8.The circulating fund application plan of the project is with investing in estimating: Take from stock laser toner cartridges fund, account receivable take fund, account payable several respect estimate to the circulating fund, estimate the capital cost is about at the same time: 180,000.00 yuan.The third, analysis of the cash flow and the financial affairs1.The income from sales: The income from sales is made up of two parts, a part is a business income of the distributor, another part is to sell the business income directly to households, the volume of the annual income from sales is about 2,132,800 yuan.2.Tax expenditure: This project can choose a kind of identity to pay taxes in two kinds of identities of the small-scale taxpayer's identity and general tax- payer's identity, this project estimates the tax of two kinds of identities separ- ately, choose the general taxpayer's identity finally.3.Operating cost: This text has been estimated from two respects of fixed cost and change cost.4.Capital source: It is the personal investment that this project sets up in- itial investment source, when the project scale is expanded, mainly consider endogenous financing and way of establishment of a full-fledged shareholding system of assets increase investment.5.The financial affairs are analyzed: This text has estimated balance sheet, profit-and-loss statement and cash flow statement, and has carried on simple analysis to the financial statement.The fourth, analysis of economic benefitsAccording to the financial statement, calculate the financial evaluation index of this project. Payback period of investment of static behavior: 4.22, financial net present value (NPV) (i =10%) : 53,279.95 yuan, earning ratio within financial affairs: 18.10%, the economic result of this project is better from the viewpoint of financial appraisal.In order to try hard to avoid the decision fault, carry on uncertainty analy- sis to this project, mainly equilibrate analysis and sensitiveness to analyze from the profit and loss two respects go on. Through analyzing, income from sales and purchase cost are sensitive factors, before making a decision to adopt this scheme, should make more accurate prediction and estimation to the in- come from sales, purchase cost and range that may be changed of the future, and take the corresponding measure to the risk that may be produced.The fifth, project conclusionThere is less capital cost of this project, the business procedure is simple, the market of goal is clear, the products are of high quality, the market risk is little, the engineering level is expected much, economy is effectual, the differ- ent fields indicate this project can be implemented.Through analyzing to the economic validity of marketing project of drum products of common selenium, have offered very good theoretical foundation for implementation of this project, meanwhile, analyzed in an all-round way the pro- cedure of project operation, marketing method,etc. too, it is the implementation of this project in Changchun area that has very realistic directive significance.