The. Ch Laser Beauty Equipment Marketing Strategy

With the advancement of science and technology, the development of world economy, and the improvement of living standards, laser cosmetic industry has walked into millions of Chinese people's life. Especially in the last decade, laser cosmetology has grown fast and played an irreplaceable role in skin cosmetology and skin treatment.Under the guidance of relevant marketing theory and with the use of some analysis tools, including STP & 4Ps marketing mix, product life cycle and Michael Porter's Five Forces Model, etc, the research makes an in-depth analysis of the encountered problems in marketing practice of CH Company and has gradually explored a laser cosmetic equipment marketing model with Chinese characteristics by combining my years of pursuance of laser cosmetic equipment marketing and comparing with conventional medical equipment marketing model. This technology-based and customer-centric marketing model advocates technicians'getting involved in the equipment application related research with quality services proposed to promote product marketing model.On the basis of survey and in-depth analysis, the research concludes the complex procurement process yet in hare demand of the laser cosmetic equipment for the public hospitals. The rapid expansion of private hospitals implies a huge market potential, however, these hospitals always feature self-management confusion and harsh payment term. Therefore, personalized marketing strategy should be developed by comparing the significant difference of procurement between public hospitals and private hospitals, more specifically, for the former to advocate popularization promoting strategy and focus on promoting strategy according to strength of academic advantage, and for the latter to focus on brand planning and propaganda to promote product marketing.The development of scientific and rational laser cosmetic equipment marketing strategy should be conducted and as guidance for CH Company to get a considerable slice of the cake, namely the Chinese laser cosmetology market. It is thus clear that the analysis of laser cosmetic market trend and industry competition strategy is of more practical significance.