Research On Marketing Strategy For Laser Camera Of Haili Company

The rapid development of the imaging industry, high-definition, high efficiency, energy-saving products is increasing demand, the current development of the international market is more mature camera industry. The domestic market is developing rapidly, market competition has become the monopoly competitive market.International and domestic markets have emerged strong batch of strength imaging products business, these companies not only compete in the camera market, but also on the imaging product also extend the industrial competitiveness.Haili company original photoelectric technology R&D, have support for other companies. Have their own advantages in optoelectronics. At present, the company is committed to the development in laser imaging products. The product positioning in the high-end market, can meet the demand for high-end customers, can be applied to traffic system, Haiphong, safe city and so on. Camera market has diversified characteristics, in order to survive in the camera industry and development, opportunities and challenges are great. How to identify their own market position, how to break through the barriers of market, become a real market leader, to the survival and development of the company are of great significance to the Haili.In this paper, from the purpose and significance of the study, the video industry and Haili company product marketing analysis combined with, further proposed Haili company how to develop video product marketing strategy is of great significance to the. STP target market positioning theory and 4Cs marketing theory is the basic guidance of marketing, in the text of a simple narrative and description. Haili company basic situation were summarized in the basic, especially for Haili laser camera products currently on the market development of more do the detailed analysis, find a laser camera product marketing existence question, and carries on the induction and the summary. Haili company’s marketing environment analysis, first of all from the macro environment of the camera industry PEST analysis, carries on the analysis from the different political, economic, technological, social and cultural environment on the camera industry that camera prospects for the development of the industry. Secondly, from the micro environment to the camera product market, the market competition analysis and customer demand analysis, the competition strategy and the market distribution of the competitors are studied.. To classify and explore the customer demand, and to study the different needs of different customer groups.. The sea again from the internal environment, analysis of the resource condition of the company. For the company in the face of various combinations, formulated the company’s response to the strategic plan, improve the company’s strategic resilience finally to Haili company of SWOT analysis, lists the advantages of market competition, weaknesses, opportunities and threats. Haili company laser camera products marketing and environmental analysis summary is proposed for Haili company marketing strategy and implementation of security measures.Marketing strategy on the first target Haili company, accurate market positioning of Haili company market. Secondly, the analysis of the special importance of 4Cs as a theoretical guidance. Finally, the marketing strategy is proposed. In the implementation of the marketing strategy recommendations, the first proposed organization for the development of the company’s security. Secondly, list the flexible financial security measures of supporting marketing strategy. Again make Haili company marketing personnel of the security. Finally, show the cultural connotation of enterprise root, and give the protection to the enterprise culture.. At the end of Haili company’s marketing strategy and suggestions for deepening the summary, and put forward the prospects for further research.In order to make Haili company better development, based on the STP target marketing and 4C marketing mix theory, using the case study method and case studies combined, multi-faceted analysis of camera market and Haili company laser video camera products, explore their own advantage, to find a breakthrough in the market, and finally put forward their own proposals, such as target market positioning and strategic partners, the correct choice of marketing channel construction. The results of this study also has reference significance to other similar enterprises in the development of the market.