Research On Marketing Strategy Research Of Hangzhou Wide Laser Co.,Ltd

Since drew ba2000printing exhibition since,"computer process","digital printing" at that timebecome printing industry and the media the focus of attention. Due to the emerging computer directplate-making (CTP) and digital printing technology, the use of phototypesetter range will be a great impact.Along with the CTP technology and digital printing machine development, the application range of thelaser phototypesetter will decrease greatly, even are in danger of disappearing? Especially for our countrysuch a has more than80000printing enterprises, more than200employees of the printing power isconcerned, the scope of application of laser phototypesetter changes will to our country national economyand printing industry bring important influence.The thesis combines marketing strategy correlation theory, the hangzhou wide laser co., LTD.,marketing strategy research. First of all, using the baud five forces model, SWOT, PEST analysis andtheoretical model of hangzhou wonder laser co., LTD. In the competitive environment to carry on theanalysis, to find market opportunities and potential threat; Then, the use of marketing management and the4p theory, from products, channel, pricing and promotion four aspects build hangzhou wide laser co., LTD.,marketing strategies. Finally, analysis and discusses the company’s organizational structure, the team shapeand enterprise management culture construction. To ensure the effectiveness of company implement themarketing strategy also puts forward the implementation of relevant strategic safeguard measures andcontrol method is suggested.Through the study, can assist hangzhou wide laser co., LTD. Establish scientific marketing mode andmanagement means, make use of modern management theory to solve the various problems in marketing.To the company marketing activities and market risk control.