The Development Strategic Research Of FAW Service Industry Corporation

In the situation of China market opening to the world and China joining to WTO, the enterprise in China begins to apply strategic planning as a higher level, more popular management tools to help it set business goal, allocate the limited source to realize the goal.Today's competition among enterprises has entered the era of strategic management, enterprise-scale growing, more and more management levels, management increasingly wide width. Business and social ties significantly closer, corporate social responsibility greatly enhanced. Business from the industry mainly to the diversified development, and competition from enterprises to localize the transition to the domestic and international, globalization. And the enterprises are facing more complex and ever-changing environment, from the single factor to many factors, the pace has accelerated noticeably.With its development, a modern enterprise must make account of the development of strategic study, planning and management. FAW Service Industry Company now is at the turnover stage of state-own company system reform. It's really significant to bring up a guideline strategic at this time, and it even can determine the enterprise survive or not in the system reforming.The central issue of corporate strategy is the development of enterprises direction and scope of choice. Business strategy, including two, two-level decision-making. Two aspects of business that is engaged in the fields and engaged in the business area: that is, the two levels of overall strategy and business strategy. The formulation of development strategies and options must follow certain principles, from a macro-economic environment and conditions for starting their own enterprises so that enterprises of the core competencies and adapt to the economic environment to enable enterprises to the advantages of resources and core competencies to play the greatest potential.Is to formulate development strategies of enterprises tomorrow, but tomorrow is what will happen, no one said not. However, "predicting the future the most reliable way is to understand now." The formulation of the strategy should be based on business today, with the enterprise in which the external environment as the basis.SWOT analysis based on business goals, set list of enterprise production and management activities and development have a major impact on the internal and external factors, and in accordance with the criteria established by the evaluation of these factors, which determine the enterprises of the advantages and disadvantages, opportunities And threats.Industry Company, founded in 1994, is to meet the needs of FAW Group deepen the reform to the establishment of the FAW Group planning stage of the six operational entities based on the establishment of the FAW Group will engage in social undertakings and service life of the six functions Formed and assigned to the entire building completed. July 1, 2001, in accordance with the FAW Group "of the stem from" the principle of Industry Company will be transformed into autonomous economic entities, which entered the market. Industry Company is not related diversified businesses, mainly engaged in wholesale, retail, manufacturing, services, business scope for auto parts manufacturers, automotive sent, car freight, warehousing, industrial art, decoration, services, retail auto parts, motor vehicles (except Cars), food, foodstuffs, hardware, Interface, the daily, such as rental housing.Industry Corporation, FAW Group as a wholly owned subsidiary, implemented under the leadership of the board of directors, general manager responsibility system, the establishment of the Board and the Independent board of supervisors, the company on major issues to be considered by the Board of Trustees, reported the approval of the implementation of the FAW Group.Firstly, the author studies the theory and development history of strategic management, the theoretical basis for a serious study, the next step for the development of enterprise development strategy laid the foundation.Secondly, based on the current status, the author applies strategic management tools to analyze the internal and external enterprise environment, clearly the core of the company's future development direction and major enterprises, and on this basis, a further detailed analysis. Thirdly, the author draws up the enterprise future development strategic goal by using the business matrix module and SWOT analysis.At last, he submits the carryout strategy, and makes a complete state on the developing process, system adjustment, culture construction, brand strategy and rise control. All of this is to guarantee the realization of strategic goal.