The Study On Competency Development Of Nondairy Whip Topping Industry In China

With the rapid growth of China economic in the past 10 years, the consuming construction of residents is upgrading as well. The market of China nondairy whipped topping development is benefit from china economic growth, resident consuming construction upgrade and westernized consuming habit of residents.This article is stating with introduction of the industry development history, current situation, competition and its trend of china nondairy topping, analyzing the current China nondairy whip topping industry's development status, based on all information, some concludes to the advantages of this industry are coming up, which are market preference, developed sales channel and advanced technique utilization. Whilst, many potential problems are obviously there; they are undeveloped ideas of competition and human management, mass situation of industry and cooperation management, unstable product quality and poor product portfolio structure, etc.Found on above learning of the industry and with some key economics theories, this article is analyzing its industry competition, investigating its core competency and competitive efficiency. Based on above research and statements, I raised there is a way to push this nondairy whip topping industry moving healthily and readily by enlarging production scale, upgrading equipment level, enhancing company's management skill, and developing right product for right distribution net. Meanwhile, we need a criterion of market competition, high product quality and scientific content and reorganization of the whole industry. With this way, we can push the industry to a healthy and speedy development direction.In the end, I have a brief discussion on the result of the paper.