A Research On Core Competency Improvements Of X Cigarette Manufacturing Enterprise

The global tobacco industry originated in 1799 was facing the grim situation such as tobacco taxes continued to be raised and more stern tobacco control measures and market demand growth slowed,etc.The global tobacco growth rate has declined.China's tobacco industry has taken some market-oriented movements to enhance the overall competitiveness under the premise of insist on tobacco monopoly system,such as corporation reorganization and brand integration and straighten out property rights and so on,then the market competition pattern has preliminary been formed.Meanwhile,the competition within the industry would gradually shift to customer stock optimizing with the tobacco demand tended to saturation.Taken "two slightly higher" as the industry development goal,it would inevitably promote the further integration of the brand and industrial enterprises,the competition within the tobacco industry has entered a deeper level.Therefore,under the influence of industry growth slowed and tobacco control policy and competition rising and industrial intelligent transformation,strengthening the study on the core competency improvements of cigarette manufacturing enterprises was not only of great significance to the stable,healthy and sustainable development of cigarette manufacturing enterprises in the future,but also of practical significance to understand the influence of national tobacco policy,fiscal policy and public health policy on the management of tobacco manufacturing enterprises.This paper was divided into six chapters with X cigarette manufacturing enterprise as the research object.Chapter One was general information,including the background,significance,main problems and methods of the research.Chapter Two was the summary of main theories,briefly reviewed the analytical procedures and methods.Chapter Three has used the PEST,Potter's five forces model to analyze the external environment of object.Chapter Four has described the analysis of internal environment of object,combined with the analysis of the internal and external environment,this paper analyzed the strategies that can be adopted by X cigarette manufacturing enterprise.Chapter Five has discussed the core competency improvements of object.Chapter Six has described the main conclusions and suggestions of this paper.This article through the use of strategic management of classical analysis steps and analysis on the core competency improvements of X cigarette manufacturing enterprise,finally draw a conclusion:facing the macro economic growth shift to slow,cigarette sales decline,tobacco control policy overweight,industry competition and other serious situation,X cigarette manufacturing enterprise should enhance the core competency by accomplish the goals as agile manufacturing and excellence service,take measures like using information technology to improve innovation from technology and talent and management and company culture,implementing lean management and cost control,constructing collaborative organization to improve service level,building intelligent production platform to enhance the manufacturing level.X cigarette manufacturing enterprise should deliver the value to different stakeholders with agile homogeneous product realization ability and excellent service ability to meet their demands,in order to occupy a favorable position in the new round competition of stock efficiency in the tobacco industry.In addition,in the times of tobacco control rising,cigarette manufacturing enterprises should improve the quality of tobacco products,participate in the promotion of tobacco hazards,produce the low hazards tobacco products,establish a good social image,to follow the trend of historical development and advocating a healthy lifestyle.Cigarette manufacturing enterprises should balance the economic and social benefits by making efforts to reduce the hazards of tobacco products while creating the revenue for the country.