A Study On C To C Website In Operation Mode In China

With the increasing popularity of the Internet and the constant development of information technology, The integration of computer technology,information technology and network technology for e-commerce emerged, and its fast, convenient,The obvious advantage of the high efficiency formed a tremendous impact to the traditional mode of trade and industry value chain.The C to C mode in the E-commerce business model because of its flexibility and features of user participation,gradually showed a strong potential for development.In the main developed countries, such e-business model was a huge success, and gradually developed a strong profitability,wide attention from all circles of society.At present, the C to C website is also developing extremely rapidly in china, the number of users and the online transactions have also an enormous scale.However, the domestic C to C websites still have not found an appropriate profit model, several large web sites competing fiercely, higher input costs for their vicious competition in the state.This paper will be based on the comparison and analysis of the combination of theoretical research and empirical research methods,use strategic management, to analyse the operating model of the environment of C to C the website,with overall industry environmental analysis and environmental analysis model, analyse the typical examples, exploration the basic rulesultimately of C to C website operation that needs to be follow,looking for the website of China C to C mode of operation.The paper, first analyse the domestic and external environment for enterprise networks.To study the operation of the general direction of C to C from an environmental analysis; then analyse the operating mode of domestic enterprise network, summarized the key factors of C to C website in the business processes.And to identify the current domestic problems of the C to C website are confronting; Next, a careful analysis of the strategy of "taobao","eBay",the principal operator of C to C website, to study the present strategies and measures to be taken in the domestic environment;Finally, the success mode of e-commerce enterprises in China are analyzed, use the operation of the website C to C with general rules used to, finding out the basic model of the C to C websites.