Study On The Exportation Competitiveness And The International Market Of Chinese Pear

Pear is one of three important fruits in China. On one hand, pear production occupies considerable proportion in both peasants' income and government finance in pear area. On the other hand, pear exportation is possessed of important status in aggregate export trade in China. Therefore in order to promote China's pear trade and economic development of pear area and increase peasants' income, it is necessary to center attention on pear, study international pear market and China's pear exportation, seek out the factors influencing pear exportation of China and then work out a solution to problems.Firstly, current situation and future trend of the world trade of pear are analyzed. The total international pear market is divided into four markets. The emphasis of this part is put on the status of Chinese pear exportation and the demand character of main consuming nations. Then, adapting the index system, the positive analysis of international competitive power concerning of the Chinese pear is carried out. The factors influencing pear exportation of China are analysed by means of qualitative and quantitative method. The trade barriers facing pear exportation of China are debated emphatically and then the constructive solution is put forwards.Based on the above analysis, we reach the conclusion that China's pear has the relative international competitiveness and has monopolized the pear markets in South-east and South Asia. But it is difficult to get more market share in Japan, Europe and U.S. Recently, the expansion of Chinese pear exportation is slowing down and the export trade condition of pear is deteriorating. The export quantity of Chinese pear increase while export price decrease and the benefit of export is declining. The factors such as product quality and structure of pear, overseas and domestic demand change, trade barriers, the organization of pear production limit the expanding of China's pear exportation. In order to improve China's pear export benefit, it is necessary to depend on the science and technology, establish the efficient pear industrial organization, strengthen the exportation control ,expand the pear market and carry out target marketing strategy according to different market characters.