| Natural rubber is a primary economic crop in Thailand, not only the production and export volume are ranked in the forefront of the world, but also account for 1/3 of global natural rubber market, so natural rubber is a main driving force and takes a significant role for national economic development of Thailand. At present, the international natural rubber market constantly has new competitors, resulting Thailand is facing the increasingly fierce international competition, this paper selects the international competitiveness of Thailand natural rubber industry as the object of study has a certain practical significance.This research is divided into five aspects. First of all, from the production and trade patterns analysis of the development of the world’s natural rubber industry. Secondly, from Thailand natural rubber industry background, production status and domestic natural rubber market, export volume, export price and export market analysis of the development of Thailand natural rubber industry. Thirdly, this paper selects the international market share, trade competitiveness, reveal comparative advantage index, further calculate the international competitiveness of Thailand natural rubber industry, and using the constant market share model to analyze the causes of Thailand natural rubber export growth. Fourthly, Sri Trang Agro-Industry public company limited was chosen as an example to further analyze the international competitiveness of Thailand natural rubber.The results of empirical analysis show that Thailand natural rubber is stronger in the international competitiveness and bigger in the international market share than other countries. However, RCA index of the Indonesia natural rubber is in a leading position and has a gradual growth trend, it will threaten the export of Thailand natural rubber. Constant Market Share model shows that although the fluctuation of the three kinds of export growth effect is more severe with the year, the scale effect is always the main export growth driving force. From the future growth trend, Thailand natural rubber export growth will be mainly from the scale effect and the competitiveness of the two aspects as the core of growth support. Over a long period of time, the scale effect will continue to be the most important export growth momentum, and the competitiveness will be more prominent in the future.In case study, analysis results show that the international market share of Sri Trang company is in a growing trend year by year, it means that the company has a high market share in the global natural rubber market. In the Constant Market Share model results show that First, under the background of sluggish global economy and severely diminished demand scale, the by-effect of size effect which impacted Sri Trang company is far larger than the national level, which shows for a single company, international demand can have a decisive demand on it. During the process, Sri Trang company grew mainly depending on its advantages in distributed effect and competitive effect and in this way its overall market shares in Thailand increases maintained a steady growth. Secondly, in the period of non-economic crisis, especially in the recovery phase, the growth performance of Sri Trang Company had no significant difference in the overall representation of Thai exports, more highlighted especially in 2013-2014.This shows that the stable external market demand for the performance of the company growth, and state of the overall effects is consistent. However, in the special period, a company’s survival and growth depend on the competitiveness of its core products and the distribution of its reasonable export market.Finally, on the basis of comprehensive analysis, put forward to improve the relevant and essential suggestion for international competitiveness of Thailand natural rubber industry. |
PDF Full Text Request