Study On Budget Hotels' Development Current Status And Strategies In Nanchang City

This paper analyses budget hotels from the strategic perspective. As aninnovative hospitality product concept and the key to their commercial success lies ina purpose-designed service product formula, budget hotels field still has large profits,which can be invested in the near 5 years, meanwhile it will occupy most ofmarketplaces in hotel industry. However, there exist many problems in the process ofdevelopment that should be solved in China particularly. Meanwhile the hotelmanagement systems of Chinese government are facing challenges due to this. Thestudy is based on the actual instances about budget hotels in Nanchang and aims toexamine the territorial development issues of it in order to provide strategic andoperational guidelines for hotel expansion. And this regional research efficientlyprovides academic and practical evidences to the cities with coordinative level toexplore budget hotel. On the background of Information Technologies involving, thispaper adopts the approach of theory and positivism coordination to analyze the actualstatus of Nanchang's budget hotels based on data collection and analysis. At the sametime, the conditions and trends about development are explored by utilizing SWOTanalyzing methodology. The findings for regional research raise implications forfuture researches studying budget hotels.