A Study Of Development Strategy Of China Post On E-Commerce Logistics

With the theory guidance of enterprise strategy management, a deep study and analysis is made by this thesis for the development strategy of China post logistics enterprise on the condition of E-Commerce. Based on the demonstration analysis and combinating the theory of enterprise strategy management with the exact practice of the enterprise, the thesis's study target is to establish a scientific and effective business development strategy for the company's future business operation activities.First of all, a deep analysis is made for the circumstance inside and outside of the enperprise, with the SWOT method, the strength and weakness, the opportunity and the threat of the China Post enterprise are analysed deeply and carefully, then the general development targets of the enterprise in the near future comes out in this regard.After that, the thesis specializes in several important strategies for China Post needed to be taken respectively, and comes out the development direction for them to follow. Finally, the market strategies and optimizing direction of the enterprise are also scrutinized from the market requirement of developing electricl business logistics.The studying industry in this thesis is the fast-developing E-Commerce and modern logistics, the questions needed to be solved is how to develop this business. In the process of study, on the bases of the combination of theory and practice and the combination of quantitative analysis and qualitative analysis, an effort is made to make the research scientific, effective, forward looking and applicability, and to make the development strategy a correct instruction to the enterprise's future business activities.When making this thesis, China Post has undergone a huge change of division of government and enterprise functionality, and become a real enterprise, and the relative business will be affected accordingly. Under the environment of serious competition, how the company chooses the strategy correctly will be referred to the company's development perspects. Therefore, the output of this thesis will be a real reference for the enterprise's future development.