Study On Strategy Of E-commerce In Wan Bang Logistics Park

With the rapid development of the information technology industry in our country,the mainstream business mode in the information era has gradually move toward e-commerce,the traditional enterprise internal operation and management mode,has a great impact and influence.China is a large agricultural country,the overall trend of the information age,agricultural enterprises have invested human and financial resources,to improve the operation and management of enterprises based on e-commerce operation mode,establish the operation system of agricultural products of production and marketing of electronic commerce.But because the agricultural product industry has its own unique characteristics,operation management and market rules,follow the trend of electronic commerce if the blind,no e-commerce development strategies suited to their own characteristics and mature and reliable specific implementation plan,can realize the enterprise in the field of electronic commerce healthy development.Based on the above background,this paper chooses to engage in the transport of agricultural products and sales of Henan Wanbang Logistics Park as the research object,based on the brief introduction of Henan Wanbang logistics park,through questionnaire survey and interviews,combining with its own characteristics from the infrastructure,personnel,logistics and payment aspects of Henan Wanbang electronic commerce logistics park the status quo is analyzed;further analysis of the existing Henan Henan Wanbang e-commerce logistics park development issues,including management concept,e-commerce products,logistics and payment problems,explore the cause of the problem:the lack of brand and the peripheral infrastructure construction is not perfect,the logistics system is not perfect and the quality of agricultural products the standard system is not perfect;finally,analyze the internal and external environment for Henan Wanbang logistics park development of electronic commerce,put forward Henan Wanbang Logistics Parkfurther development strategies and suggestions for the development of electronic commerce a set,such as strengthening of electronic commerce and the importance of electronic commerce departments of the organization construction,improve e-commerce infrastructure and build professional e-commerce platform,strengthen e-commerce talents and improve the incentive system,the establishment of logistics distribution system the application of information technology,promotion of online payment and credit cooperatives to strengthen the use of the third party payment platform etc..