A Study Of The Comprehensive Evaluation For Search Engines' Business Models

Now we are in an era with explosion of information. With the advancement in information technology and the rapid development of the internet, network information becomes more and more. We are placed in the sea of information, in which how can we find valuable information for use, it is urgent for us to solve this problem. In such circumstances, search engines appear.In the past years, search engines have developed greatly. The current development trend is more professional search technology and more business-oriented operation models. Technology and business model are becoming the focus of search engines. A successful search engine can not only provide high-quality search results, but also offer more valuable business services. In addition to technology, business model is an important factor, which greatly affects search engines' further development. It can be said that without successful business models, there will be no search engines' future. Research and evaluation of search engines' business models are theoretically and practically meaningful to improvements of existing business models. Meanwhile, it does good to the whole search industry.Basing on a large number of researches in business models and internet business models, this dissertation puts forward the evaluation indexes system of search engines' business models, builds the evaluation model, and uses Analytical Hierarchy Process to determine the relative weight of each indicator. Then this dissertation takes five famous search engines in China and other countries as examples, scores each model by using approach in fuzzy comprehensive evaluation. According to the grading results, this dissertation points out the strengths and weaknesses of each search engine's business models, and comes up with some countermeasures for future improvements. Meanwhile this article also makes sure that which factor has the priority to improve.