The Business Model Research Of AS Food CO.,LTD

In recent years, peoples at home and abroad are keen on the research of Business Model. Peter Drucker, the father of modern management, has been said:Modern enterprise competition, the competition is not between products, but the competition between business models, which shows the importance of business models to enterprise.AS FOODS is a food ingredient company found in 2014,The business models is traditional, product homogeneity, single profit model. The enterprise competition is fierce, most enterprises compete for price-war. The write want to find a good business models for AS FOODS through the research of business models, to help it finding a blue ocean. In the meanwhile, to give other people providing reference to find future business models of food ingredients industry.The writer analyzes the business models of AS FOODS. He finds the problem of the location, business system and profit model. He improves the management of business models, uses e-commerce to improve the business platform. With the help of the 6 elements business models theory, he makes a new location, improves the business system and profit model.The writer believes that the improved business models will enhance the competitiveness of the company. AS FOODS will adapt the future trend, and achieve the goal of the standardization of Chinese food ingredients, and let people more adapt to the fast pace of life, and to develop a healthy lifestyle.