Study On The Optimization Of Business Models Of Shandong Guanxian Pear Plantation Ecological Tourism Co.,Ltd.

With the rapid development of economic society since China's reform and opening up,people's need for a better life is also getting stronger and stronger,and ecotourism has become an important choice for leisure and health care in many cities in people's spare time.Companies that focus on eco-tourism have also emerged in large numbers,Most of them have achieved rapid development by the local natural conditions and innovated production and operation modes and.However,due to various reasons,these companies generally have various problems,such as:Non-Standard scientific management system,lack of brand promotion,etc.,which cause many companies' further development into the bottleneck period,and they could be eliminated by the market at any time by the weak anti-risk ability.As market competition aggravates,it is necessary for a company to improve the quality of its own development and enhance risk resistance capacity for further development.This paper is based on a field survey of Shandong Guanxian Pear Plantation Ecological Tourism Co.,Ltd.with a large number of first-hand data and information,and the analysis of its business modes is based on the access to a large number of literatures,The study has pointed out the company's existing problems,mainly manifested in:the lack of long-term strategic planning,Imperfect operating mechanism of business models,The distribution mechanism of business model is not standard,weak anti-risk ability in market,etc.,The study made an analysis and selection by applying the corporate strategic management,marketing planning,financial management,Human Resource management and other knowledge points through the PEST and SWOT analysis method,and provided suggestions for it's the next step development and strategic support for the company's long-term development,Meanwhile provide a reference for other similar companies for the development.