Marketing Study Of Chongqing Corrugated Paper Box Market

The subject of this treatise is the corrugated paper packing-sevice market of Chongqing. On the basis of elabrating the features of such a service industry, I sum up the current situation of the corrugated paper market as well as the market demand and competitive features through a profond analysis of the market situation, demand and competitive structure so as to put forward marketing strategies and the proposals about market planning fitting to the corrugated paper packing-service market of Chongqing.In combination with marketing theory, this treatise begins with the review and prospect of the national corrugated paper packing industry, and then, makes an analysis of the current market situation of Chongqing in this industry compared with the national market. The corrugated paper packing-service in Chongqing, under the control of the set local industrial structure, has stepped into a rapid-growing phase after more than a decade slow growth.It will make a analysis of three phases, including the macroeconomic environment, industry environment and microphases (4P) analysis. Through the analysis of the macroeconomic environment, we can notice that the social, political and economic environment is beneficial to this industry. The following environmental analysis of this industry clear up the internal structure. The analysis of the three microphases, namely, product policy, price policy, channel policy and sales-promoting policy, provide supporting evidence for the ultimate demostration.Through the above analysis, I believe that for the development of the corrugated paper, in the following years, opportunity is much more than threat, merit bigger than demerit. Through positive marketing policy, product policy and price policy together with the effective integration and the cultivation towards the core competition, the corrugated industry can fully exert its production ability. Therefore, in the business table, not only should we display the target volume in quantity but the target growth of the product pattern, such as, coated duplex board with white back, poker card, cigaret band paper and other new products. Since coated duplex board with grey back is of low profit, while coated duplex board with white back, poker card, cigaret band paper are of better profit, only by increase the sales of those products can the enterprise gain more developing chances and have an advantage over other enterprises.In such a globalizationized economic environment, we should observe the whole world from China, what's more, observe China from the world as well as be increasingly aware of the pressure and crisis of participating the international competition. We have to realize the facing confronting situation of national corrugated case packing industry, esp. after the China's entrance of WTO, make full use of economic globalization and the opportunity entering WTO, confront with the challenge, study on the subjects, strive for the initiative and foster strengths and circumvent weaknesses so as to enable our corrugated case industry to survive and develop in the keen international competition in future..The followings are the proposals offered in this treatise according to the current market situation of the corrugated packing industry in Chongqing:(1) To intensify the talent development of the corrugated paper industry. The talent strategy is the fundamental and central one among all the strategies of the enterprise development.(2) To reasonably and effectively introduce foreign advanced technology, and speed up the technological advancement and innovation of the corrugated paper industry. Science and technology constitute a primary productive force, on which this industry is required by circumstances to depend.(3) To develop new products, expand the service range of cartons and boost production both intensively and extensively. Rediscovery and recombination are needed to be applied to the fiend taken by other packing materials.(4) To establish the corrugated case groups, implement the scale management and improve the scale economic level. The emphasis should be transferred from the decentralized small or medium-sized enterprises to large scale or oversized enterprises, from inferior enterprises with low effectiveness to superior enterprises with high effectiveness, form ordinary domestic market competitive fields to the strategic fields adapted to both the international and domestic market. It's suggested that advantage be created through scale and be used to expand scale so as to find out the developing opportunities provided for the corrugated case packing by the market.