The Analysis On Strategy Transformation Of Gansu Telecom Corporation Based On Value Chain Integrated

After China's entry into WTO, operation environment of Chinese enterprises has changed critically. Changes in the sector of telecommunication include: the opening of managerial authority of the country, the cancel of many favorable conditions and protective policies provided by the state, the up-grating of fierce competition between enterprises within the same sector, the shrink of traditional telecommunication service volume due to the challenge brought by neo-technologies, etc. Under these circumstances, old Chinese telecommunication servers have been push to the edge of a big crisis, and "the transformation of operation mode" has become the only choice they could take. Taking a research method of "applying theories to practice", the author of this thesis tries to analyze the operation environment and operation conditions of Gansu Telecom by using related theories on operation strategies, and comes to the following conclusion: the root of Gansu Telecom's present difficulties lies in its lack of involvement on telecommunication industry's value chain and the enterprise has not formed a core competitive power of itself. To solve this problem and transfrom Gansu Telecom, an SOE, from a telecommunication server of the traditional type into a comprehensive server of modern type, the author introduces the following measures: taking the conformity and recreation of value chain as the core, make Gansu Telecom flexible to the changes of outside environment and adjust its operation strategy; making use of its present advantages and strengthening the key "strategic link" on the value chain, transform the enterprise from a traditional type telecommunication server into a modern and comprehensive type one. Starting with the present conditions of Gansu Telecom and based on the analyse of possible transformation modes, the author tries to find the most proper mode for the transformation of the enterprise. In doing this, the application of five key strategies in each mode is taken into consideration: the strategy of commercial operation mode, the strategy of determining products, the strategy of service variation, the strategy on value chain competition and the strategy of brand promotion. Since strategic transformation is a systematic and the most influential project for an enterprise, after choosing a transformation mode for Gansu Telecom, the author also tries to explain the framework and some key points in the mode, including: basic principles for the strategic transformation, the establishment of targets for the transformation, channels for the transformation, basic ideas for the transformation, risk analysis and risk elimination for the transformation, etc. With the analyses of a strategic transformation mode, the author intends to fulfill the final purpose of this thesis: find an efficient channel for Gansu Telecom to improve the enterprise's competitive power, the push forward its strategic transformation and to achieve a successful transformation.