Sichuan Traveling Industry Competitive Ability And Traveling Development Research

This thesis mainly talks about the traveling industry competitive ability.At present, it is also at the initial stage to the traveling industry competitive ability domain research in our country, mainly is to the overseas research results introduction and the digestion, not yet forms the integrity the theory system. Based on the Sichuan traveling industry competitive ability real diagnosis research, I have done the rich value research and the exploration to the traveling industry competitive ability.The paper in the first chapter, has conducted the research to the basic principle and the analysis frame of the traveling industry competitive ability, and has carried on the valuable theory discussion to the traveling industry competitive ability. Next, it has constructed the traveling industry competitive ability analysis frame. Carry on thoroughly pondering the frame which is formed from the government, the traveling enterprise, the traveling resources, and the traveling market to analyze and structure the traveling industry competitive ability. After the traveling industry competitive ability fundamental research, I propose several basic relations and the basic principle in Sichuan traveling industry competitive ability.In the second chapter, in the development present situation research foundation to Sichuan, separately to the Sichuan traveling industry produce market competitive ability, the traveling market competition strength, the traveling market supply and demand relations as well as the traveling resources space layout carries on the analysis, and further has carried on the evaluation to the Sichuan traveling industry competitive ability.In the third chapter, through travels the development present situation to Sichuan as well as the Sichuan traveling industry competitive ability analysis, has pointed out main question which exists in the Sichuan traveling industry competitive ability structure. The Sichuan traveling resources' characteristic has latent superiority of entering a country traveling, but entering a country traveling develops slowly, the international market competitive ability is weaker. Industry infrastructure of the Sichuan traveling industry development is weak as well as the industry necessary service ability is insufficient ;The competitive strength of the traveling enterprise's market is weaker; The government has not been able fully to display its function in the Sichuan traveling industry development; The Sichuan traveling industry traveling demand market mechanism is unreasonable. And the Sichuan traveling industry development basic mentality is proposed: Develop the domestic market with steady steps, positively develop the international market; Depend on the Sichuan rich traveling resources, establish the different levels and different keys traveling piece areas, enlarge the depth innovation of the traveling product, the traveling high-quality goods have competitive strength of the market; Speed up the Sichuan traveling group enterprise in the market, strengthen the high quality traveling talented person's raise; Further clear about the government the function, and display government leading role in its domain.In the fourth chapter, based on the above research and the analysis, the paper from the traveling market, the traveling product, the traveling enterprise, the market marketing and the government, proposes the related measure and the policy suggestion to promote the Sichuan traveling industry competitive ability.