By Red Traveling Resources Development And Management

As a new special tourist activity form and product type,Red Tourism just was worked up since the middle and late in 90s of 20th century. Because it sets the memorial spots and markers which had come into being during the period of revolutionary warfare while Chinese Communist lead the Chinese people as carriers,sets their revolutionary history,affairs and spirit as connotation,it is arranged to receive tourists and develop the thematic tourist activitied of recalling study and visiting,Red Tourism possesses distinct Chinese feature.Developing Red Tourism is useful to take the education of patriotism and revolutionary tradition,carry forward ethos for vast cadres and crowd,to change the resource advantage of revolutionary history and culture into the economy advantage and then promote the economic development in revolutionary old areas.This is not only a political project concerning the reign of the CCP,a cultural project concerning developing the advanced culture,but also a economic project concerning the economic and social development and the living level of the people.Entering into 21th century,various revolutionary memorial spots have surged to exploit Red Tourism under the promotion of the high leaders of government.The countrywide Red Tourism spots received about one hundred million person-time visitors,general benefit of which was about 200 hundred million RMB in 2003.Hence,Red Tourism has come into a phase of fast development.Meanwhile,during the development,Red Tourism also has come forth some desiderated-resolved problemThese years,governments,tourist industrial field and scientific research departments attach importance to the study of Red Tourism exploitation.However,contrast to the dynamic practice of Red Tourism exploitation,the lag of its theory research makes a lot of Red Tourism exploitation run short of effective guidance. Henan Province is situated at the area south of Yellow River, belongs to the strategic point, belongs to one of war frequent areas in the near modern age. Specially in opposed the emperor, the official, seal in the struggle and the war against aggression, has left behind many revolutionary vestiges and the memento, the building, has the rich red traveling resources. In the country proposed vigorously develops under the red traveling background, develops the Henan Province red traveling resources, makes the red traveling brand, to impels theHenan Province tourism to develop has the vital significance.This article altogether is divided seven parts:The first part is a foreword. Introduced this article selects a topic the background and the research significance, simultaneously analyzed the domestic and foreign research to progress and to draw the related conclusion, then introduced this article research mentality and mentioned by name this article innovation place.Second part for red traveling basic theory research. First explained the red traveling is red cultural and the traveling industry union.Then, obtained from the red traveling concept limits, elaborated the red traveling characteristic, the significance, simultaneously to the red traveling resources definition, the characteristic have carried on the analysis, and has carried on the limits to the red traveling resources, finally has carried on the comprehensive system classification to the red traveling resources.Third part for red traveling resources development basic principle and measure research. From the development principle, the development strategy, the development pattern and so on the multi- angles elaborated our country red traveling resources development.Fourth part for red traveling market analysis and marketing research.Obtains from the source of tourists market characteristic, carried onto the source of tourists market subdivided, finally proposed the price strategy and the market propaganda strategy two effective red traveling marketing strategy.Fifth part for case research. This article selected the Henan Provincered traveling to take the red traveling resources development and themanagement practice case. To the Henan Province red traveling resources survey, the characteristic carry on the analysis in the foundation, simultaneously to the Henan Province red travelingresources development superiority, the inferiority, the opportunity,the challenge has made the thorough discussion, and proposed developes the Henan red traveling strategic choice.Sixth part for Henan red traveling development countermeasureresearch. The seventh part is concluding remark. Has carried on the simpleinduction and the summary to this article research, simultaneously haspointed out insufficient and the further research plan.