The Research On Development Of Mountainous Region Traveling Products

Our country is countries of the mountains. Approximately two to thirds of the national area is composed of the mountainous region and the knoll area. Therefore scientific development of mountainous region always is an important topic on science research and production practice in our country. From the present domestic and foreign studies, the development of traveling product in mountainous region need instruction innovation, the depth development research under science development view and the sustainable development theory, also further consummates in theoretically and the practice.The present paper first analyzes the current traveling development in mountainous region, outlines the development of traveling product and present situation, and then elaborates development of traveling product in HuaYing mountain area through two aspects, the theory and the practice research.In the fundamental research, the paper first builds a platform of theory, carries on the analysis to the mountainous region traveling related with the theory and the background, clear about connotation of the traveling and product in mountainous region. Afterwards the paper makes foundation with theories, including market study, the life cycle theory and the sustainable development theory, then proves its theoretical feasibility of traveling product development in the mountainous region.In the case research, the author selected HuaYing mountain to be the example. Firstly obtains from survey in the traveling area and characteristic and the appraisal of traveling resources, analyzes the resources and the environment in HuaYing traveling area; Then elaborates present situation and its the prospect of HuaYing traveling area; In this foundation, proposes traveling product development mentality, and carries on the development to five functions areas, designs traveling product and the line, plans the traveling produce marketing, develops traveling commodity; Finally make the protection plan on ecological environment of HuaYing traveling area.The paper explores development of traveling product through the theoretical analysis and the example research in our country mountainous region, and has a certain positive sense to consummation and development on the system of the development and plan.