Coastal Tourism Resort Competitiveness Analysis And The Appraisal Index System Construction

Our country has vast territory, the natural resource is extremely rich, between the seashore, the lakeside, the mountainous area, the forest and so on have provided the good natural condition for the opening different type tourism vacation resort. Coastal tourism resort has the powerful and integrated tourism function in particular, that can satisfy the people high-level the spiritual needs. The development has competitive products of coastal tourism resort, that is the depth develops our country coastal tourism resources and improves our country coastal tourism industrial structure, promotes our country coastal tourism product to upgrading. It strengthens the competitiveness need which our country tourism in the international market the competitiveness need.This article builds coastal tourism resort competitiveness to analyze the platform, elaborated coastal tourism resort competitiveness essence and the elements. Using competition theory, value chain theory, tourism to the life cycle theory and the sustainable development theory constructed coastal tourism resort competitiveness appraisal index system. At the same time, I give coastal tourism resort competitiveness promotion plan. Through thoroughly studied the development present situation and the existence question of the Dalian Golden Pebble Beach tourism resort, and analyze the Golden Pebble Beach tourism resort competitiveness using the IPA check chart analytic method real diagnosis. From the market competitiveness, the management competitiveness, the technical competitiveness and the industrial competitiveness four aspects point out t the Golden Pebble Beach tourism resort competitiveness advantage and the insufficiency, and will give the Golden Pebble Beach tourism resort future to tourism competitiveness promotion suggestion and the opinion.Capital is studied reaching main three conclusions:(1) The established of coastal tourism resort competitiveness appraisal index system Using of the China Enterprise Confederation competitiveness appraisal index system combined with the coastal tourist resort features determine the coastal tourist resort competitiveness appraisal index system of four elements. Including market competitiveness indicators, management competitiveness indicators, technological competitiveness indicators. Using qualitative and quantitative methods of analysis of the construction of the coastal tourist resort competitiveness appraisal index system.(2) Coastal tourism resort enhance competitiveness and managementCoastal tourist resort with strong competitiveness in terms of duration, But this does not mean that a tourist resort competitiveness is immutable. Coastal tourist resort of the tourism market in the ever-changing environment and develop with if the coastal tourist resorts adapt to the competitive environment changes, it will degenerate into a competitive edge, even the loss of competitiveness. Tourism competitiveness application life cycle dynamic change mechanism can be better understood coastal tourist resorts in various stages of development more important is to bring the human, material and financial resources to focus on the development of mature tourism competitiveness, resort to invincible.(3) Dalian Golden Pebble Beach coastal tourism resort competitiveness evaluationApplication of well-established coastal tourist resort competitiveness evaluation system IPA combined analysis methodology Dalian Golden Pebble Beach coastal tourism resort mature performance in the competitive market competitiveness, and the technological competitiveness and management competitiveness on the other hand, in the initial competitive level, and the competitiveness of industries in general remains competitive level.This article place of innovation: First, this article innovative states and constructs tourism resort competitiveness index system, with the method of with quantitative and qualitative unifies to elaborate. And tourism resort competitiveness to take the development, the plan, the management core essential factor. Second, this article innovative will tourism resort competitiveness index system to apply tourism resort research, simultaneously fuses competition theory, value chain theory, the tourism life cycle theory and the sustainable development theory knowledge, will the question which coastal tourism resort competitiveness develop existed to transform as the competition essential factor, will realize coastal tourism resort competitiveness promotion, will promote coastal tourism resort sustainable development.