Research On Evakuation Index And Model Of Mountain Resort Tourism Destination Competitiveness

In recent years,with the change and development of the tourism market demand and social economic,China has bid farewell to cursory style tourism,ushered in the era of the slow life of leisure.At the same time,mountain tourism resources are very rich in our country,and mountain vacation tourism has become an important way of tourism.With the increasingly fierce competition in the tourism industry,the study of tourism competitiveness has attracted wide attention in academic circles,but the study of tourism destination competitiveness in theory and methods are not mature,the research on mountain resources as the main targets of the development of mountain tourism destination competitiveness is insufficient,and needs to be further strengthened.Therefore,on the basis of relevant research at home and abroad,using Delphy Fa to build a relatively systematic and comprehensive evaluation index system of the competitiveness of mountain resort destination.And then through the analytic hierarchy process and calculates the weights of the evaluation index system,on this basis,using the comprehensive evaluation method of the quantitative evaluation index,evaluation standard level of mountain tourism destination competitiveness to establish measurable.Finally,the article establishes the evaluation system of the competitiveness of the article,which is applied to the two mountain resort destinations in Zhangjiajie and Dawei mountain,and makes the evaluation of the competitiveness of the two.The main conclusions are as follows:(1)The evaluation index system of the competitiveness of mountain resort tourism includes tourism resources,tourism support factors,management factors,environmental factors and the demand situation of the total of 5 indicators and 36 indicators of the two levels of three.(2)In Zhangjiajie and Dawei mountain tourism resort to empirical analysis,it was found that the comprehensive competitiveness score of mountain tourism destination competitiveness;Zhangjiajie 4.2304,Dawei mountain competitiveness comprehensive score was 3.8018,with stronger competitiveness.And Zhangjiajie's tourism resources,tourism support factors,management factors,environmental factors and the competitiveness of demand conditions are stronger than the surrounding mountains.Based on the conclusion of the study,we should make full use of the resources,strengthening the tourism infrastructure construction,strengthen the management,to play a good way of environmental conditions and demand conditions to improve the mountain tourism destination competitiveness.