Invest Analysis Of Communication Service Provider Project

With the amalgamation of mobile technology and IP technology, mobile communication technology has gained unprecedented rapid development. Then, some advanced wireless communication technology appeared, such as Blue tooth technology, WLAN (Wi-Fi), broad band CDMA(3G), Wimax(4G). With unceasing update of the individual mobile communication terminal, the need of consumers for the service content of telecom operator is ceaselessly increasing. The state large communication operator which manage traditional sound operation and data operation has already could not satisfy users'need for communication service content, which makes a chance for the communication service supplier to come, exist and develop.This text contains four chapters: the first chapter is the introduction of text, introducing the coming background of service supplier. Under the precondition of science and technology era of communion technology development, End-user's needs for communion service content is increasing and the individuation is brilliance. The broad band wireless data communication technology such as personal miniature network, wireless local area network, broad band mobile communication, wireless city area network surround and affect our life from time to time. The telecommunication industry will continue to strengthen the cross profession, the cross department's cooperation, explore the management system that is advantageous to"three nets fusions", unceasingly strengthen the technical service innovation, practically advance"three nets fusions"."Ten one five"time, an important content that realizes telecommunication industry's strategic reforming is to take three big growths of mobile communication, increment telecommunication, wide band as development key, promote service continue to grow. The second and third parts of the introduction make a elaboration to the text contents, ideas and methods: the concept of service supplier is educed from the china mobile dream-net carving-out plan, and we can understand the position and function of service supplier in market value chain as well as service supplier's development course exists .It also describe the investing research thoughts and methods.The second chapter makes a comprehensive analysis about increment operation in communion market. The current increment operation market includes several primary payoff projects such as SMS,MMS,WAP,IVR,mobile music and profession application and so on. The text expresses the author's opinion about the market existing condition, the payoff pattern, the existing problem and the developing trend in future: the mobile music service may be a large market, and in my opinion our major task is to pay attention to it ,intervening properly in current condition; WAP's future is optimistic on the whole. SMS and MMS is relatively mature, waiting for being developed, IVR market is greatly effected by the policy of operator, so the entry doorsill is tall, and it is also effected by operator greatly ,having little freedom, completely depending on operator. Must be careful if you want to intervene this filed; the profession application market is synthesis apply of the above mentioned markets, whose potential is great.The main point of this paper is chapter 3. The most broadly applied project SMS in the field of increment operation for the moment has been introduced as an example to make a unitary investment analysis and argument form the aspects of implementary plan of development in the whole project's operation, market researching and requirement, plan of cost, choices of service items, anticipation of service quality, investment and social economy benefits. The collectivity conceives of the project include as follows: the range of service, propagandistic emphases of products, popularizing plans. The structure of SMS communication system is also introduced in this paper. From these arguments, we could take clearer cognizance of join connection between service providers and communication operators, and the hardware investments of the system; moreover, we made a deep analysis of market at present. Individual point-to-point short message has greatly popularized at short notice, short message gained great favor by the users of mobile phone because it costs low, convenience for using, and fun. And also provide corporations to consumer for effective wireless channel to send message with most swift, and convenient, and broad range covered way. Increment information has fully induced the interests of the users of mobile phone to telecom's increment operation by convenience and entertainment, the number of interested users is high up to 77%. The forth part of chapter 3 confirm the choice of the project. Show an example of typical market operation aiming at individual entertainment, game, and industry application. And make anticipation of service quality. The investment of project is simply aim at SMS system. Optimistic analysis results: the expected reclaim of investment is 1.2 year.The forth chapter analyzed the risk of project's investment and relevant measures through a large numbers of history dates. And the arguments as follows: the risk of management, in resent years, communication industry developed at a very high speed in our country, and the increment service is such a industry that requiring successive innovation, breakthrough, and at the top of the development. In such instance, industry administer will face new complexions and issues continually, and necessarily need a gradually updated and consummated process; the risk of industry, information industry is a rising one which developed quickly, with high product annex benefits, and high potential capability, so the competition will be fury, and will face to biggish risk; the risk of market, information industry has its amplitude foreground, however, a unified and ordered market system has not completed formed yet at home, and relevant rule of law is not maturity; the risk of operation mechanism, the lag in content of increment service and exploitation of market will bring us adverse impacts in benefit; the risk of policy, after China join the WTO, economy's open degree advanced more, the policy of industry will combine with the word's gradually, the development of information industry in our country will face more chance, meanwhile, more challenge. The last section in this chapter provides the relevant messages according to the risks.This paper is based on practical undertaking experience of the author. At the early stage of undertaking, the author makes a mass of deep familiarity and practice to the increment communication market, and gropes and sums up individual experience. The descriptions in this paper are all actual operation cases. However, the analysis in the paper mixed some individual viewpoints, only supplies for reference.