Research On The Supply Chain Management Based On Appliance Chains Industry

Domestic appliance chains enterprises expanded rapidly recently, as the number of chain stores increasing markedly, the headquarters'response to chain stores in other cities being slowly, so domestic appliance chains enterprises enhance the flatten rebuilding of organize structure, the change of organize structure desire better supply chain management. So how to enhance the supply chain management has became the key question of the experts, and is also the research objective of this thesis.This thesis reviews the literature of supply chain management and the supply chain management of appliance chains industry. After theory comparing, this thesis tries out three supply chain management factors in appliance chains industry --customer service management, inventory management and transportation management. In order to explore the supply chain management characteristic of the expanded appliance chains industry, the author analyses the supply chain management mechanism of domestic appliance chains and overseas according as the three factors above, resolves the supply chain management cases of Best Buy and SuNing based on investigation. Through qualitative and quantitative analyze of customer satisfaction, inventory turnover and transport costs, the author finds out the cause that make the supply chain management difference between domestic appliance chains industry and overseas.After demonstration analyze and comparing we can see that: appliance chains enterprises overseas can strengthen their supply chain management under the rapid expanded circumstance. In customer service management aspect, they attach importance to consumer demand research, can adapt the store mode in time to accommodate with customers; spend much to attempt"experience marketing"; offer more and better increment service for customers. In inventory management aspect, they manage the advanced inventory management mode actively,collaborate with supplies to forecast demand change of consumers; adjust commodity combination in time, increase high move goods to reduce inventory costs; take up with inventory information systems construction and improve inventory management level accordingly. In transportation management aspect, they take the combination of own motorcade transport and carrier transport, exercise the transportation project offered by professional technique company adequately, mate to reduce transportation costs.Now domestic appliance chains enterprises haven't live up to customer-centricityin deed, still takes traditional merchandise lay out mode, lack the integer concept of supply chain management, the information system construction is lower etc. This thesis puts forward the countermeasures to improve the supply chain management of domestic appliance chains enterprises. In customer service management aspect, domestic appliance chains enterprises should strengthen customer-centricity operating model, popularize"experience marketing"and offer more increment service in order to upgrade customer loyalty. In inventory management aspect, they can take CPFR (Collaboration, Planning, Forecasting and Replenishment) inventory management model and strengthen the inventory information system construction. In transportation management aspect, they can make better collaboration with Technology Company and use their modern transportation management program in order to reduce transportation costs.