| After years of rapid development, COSCO Dalian international freight Co.,Ltd has already established the leading role in the international freight companies in these port region. However,with the improvement of container shipping knowledge's strength and depth, as well as the operation ability enforcement, of its rivals, COSCO Dalian will be challenged and face greater competition. On the other hand, our nation's entry to WTO is bound to bring in the increase of international trade; COSCO Dalian could also make advantage from the continuing quick raise of GDP, and the strategic decision of reconstituting northeastern industrial base and the layout program of "larger Dalian" by the local Gov.Confronted with such challenges and opportunities, it is crucial to analyze the inter-outer resources and the competition relations, find out the deficiency compared to the opponents, make clear the situation we are facing and frame the development strategy. These works are well worthy and have significant meaning.From the point of contents, firstly, the introduction to the company's growth status and the main problems; the chapter 2, analysis of the necessary exterior environments; chapter 3,assay of the closely-related northeastern hinterland of the company and its port's status; in chapter 4, exerting to the method of SWOT which is commonly used around the circle assisted with solutions to shipping companies' core competency, we make the analysis and summery to the company development posture; in chapter 5, we put forward a new forecast thoughts which quotes to the container generation mechanism integrated the market occupancy rate and make the prediction to the TEU turnover of the company; in the chapter 6, according to the forecast outcome, carry conclusion to the strategic ideology, aims, core assignment and the measures. |
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