Hunan Ocean Shipping Company Container Feeder Core Competitiveness

The status of transportation is more and more important as the significant service link with deep development of Chinese economic system innovation and outward-oriented economic development in Hunan Province. The advanced transport, the container transportation especially inner branch waterway container transportation in Hunan which holding prodigious market quotient, is playing an important role in driving the regional economic development in Hunan Province. At present, the waterway container is confronted by a good many difficulties and challenges owing to some factors such as government administer, nature environment, market diversification, logistics technology. How to seek outlet is our eontinuative research problem.Aiming at the problems which Hunan waterway container confronts, the paper analyzes the status quo, interior and exterior condition, and competitor of container inner branch of Hunan Ocean Transportation Company by using the core competence theory and combining auctorial owner's work. Then the paper recognizes and evaluates the core competence of container inner branch in Hunan Ocean Transportation Company by adopting SWOT Analysis, Factor Analysis, Comparison Analysis and so on. In view of enterprise characteristics and the changes of market circumstance, the paper puts forward the first-line measure---re-strategic position to cultivate and enhance the core competence of container inner branch in Hunan Ocean Transportation Company. Re-strategic position refers the transformation from the specialized transportation service providers into the specialized logistics services providers, that is the transformation from the traditional transportation enterprises to the Third-Party Logistics enterprises.Through enterprise re-strategic position, revolving to this direction of transformation in the Third-Party Logistics, from three aspects, which is to strengthen the ability of resources control, carry on management innovations such as organizational structure transformation, improving marketing level, sharpening the ability of service, strengthening talent management, promoting the brand vigorously to promote the overall ability and enhance information level, cultivates and enhances the core competence comprehensively in the container inner branch of Hunan Ocean Transportation Company. The research result not only solves reforming problem which enterprise faces, but also provides some beneficial reference for this development of this profession.