Research On The Market Strategy Of Shunde's Tourism

Comparing with its well-developed economy, Shunde's tourism gets behind. The article herein, though a special research on the market strategy of Shunde's tourism, aims to guide Shunde's tourism to a healthy and orderly development as well as to realize a substantial breakthrough.The article herein analyzes and researches objectively and systematically the tourism market status-quo, types and locations of tourism resources and the tourism demand and competition. It proposes that Shunde's tourism development should break through the routines, i.e., optimize its economic advantages; guided with CI promotion; tightly depend on business trips and visits; emphasize on Cuisine Tour, Celebrity Tour, Southern China Architectures Tour, etc., complemented with visits and leisure; develop expo-tour actively; consummate its macro environment. These aim to pave a characteristic development for Shunde's tourism.In addition, based on Shunde's characteristics, space combination, location and its transportation, the article proposes that Shunde's tourism should be planned and positioned according to "one center, two tourism stripes and three functional areas". According to Shunde's tourism development trend, combined with the local features, the article herein also proposes three key potential tourist products: Cuisine Tour, Bruce Lee Experience Tour, Southern China Architectures Tour, which provides an operational working guide and direction for Shunde's tourism development.