The Marketing Strategy Research For BOULVANDRE(AUSTRALIA)PTY., L,TD

Nowadays, the flying economic development of china depends on the achievement of the exporting trade mostly. All of the Chinese enterprises are attempt to grip the opportunity of international equal competition, and so all sorts of enterprises plan to "out of homeland" for the sake of moving forwarded faster. Faithfully,it can work that setting the marketing channel up in the marketing oversea for the foreign trade enterprises in terms of the huge advantage of "make in China".Boulvandre corporation is one of the typical delicate Chinese foreign trade company.It is established in Australia more than 6 years. We herein summarize the way which Boulvandre corp enter into the Australia maket and study the management of business running according to the specific information of Australia market. It analyse the external environment,trade environment and internal resourse of the corporation stricktly, hand the proposal of future develpment over basis on this analysis finally..I herein analyse and summarize the business running of Boulvandre corp in according with the knowledge of MBA course. The article is practical for the development of the corporation in the future,the paper's research method and idea is useful for the corporation's sreategy and marketing management.On the other hand,it can be for the foreign trade enterprise's reference also.