The Differential Maketing Strategy Study Of Yueyang Kangda Hongyue Science And Technology Ltd., Co

In China, 40 percent of peasants net gaining is from stockbreeding. As a base of stockbreeding, feed industry takes the important position of the"Three Problems of Peasant, Agriculture and Country". And, the feed industry also appears new segmentation trend. At the same time, the Kangda Corporation firstly faced the negative saleroom, the salesman sending in one's papers and the cost of marketing increasing and increasing. The key problem is that the existing no-difference marketing strategy can not adapt the change of market and the demand of culturist.So, Kangda Corporation need institute differential marketing strategy to guidance the future marketing work to decrease the marketing cost, enhance customer satisfaction, and advance the competition of company so that the company can gain the excess profit.So,the paper uses Porter's"Five Power"model to find the feasibility of differential marketing strategy from supplier, customer, culturist and competitor, finding that feed industry has a good future, the demand of culturist appears new characteristics and other competitor can not find their position, upwards suppling the chance and the market guide for corporation adjusting his marketing strategy. According to marketing segmentation theory and positional theory, the paper considers the corporation's ability and resource and chooses the professional hybridized pig culturist and scattered hybridized pig culturist. After making a market research and gaining the data and using the joint-analytical method of orthogonal design method to calculate the product preference of market culturist, then comparing the market position of competitor, the paper ensures Kangda Corporation's product position to supply the differential marketing strategy.The paper discusses Differential Marketing Strategy from 4P theory, protesting that the corporation uses different product, brand, price, promotion policy, promotion method and marketing distribution to satisfy culturist, emphasizing Relation Marketing, avoiding the conflict of distribution and advancing customer value. The terminal of the paper is to explain the shortage of the paper and demonstrate the research direction for the future.