Study On Garment International Sales Stratey In Middle East Market

With the development of reform and opening up,China’s economy has undergone great changes.Looking back on the past 40 years of reform and opening up,China’s textile industry has achieved great improvement in innovation.The sustained and healthy development of China’s textile and garment export industry plays a crucial role in the stability of RMB exchange rate,international balance of payments,foreign exchange reserves and employment.However,with the outbreak of the financial crisis,the rise in the price of domestic raw materials,the appreciation of the RMB and the increase in labor costs,the increasingly fierce international competition and the rapid rise of low-cost southeast Asian countries,all these factors have reduced the profit margin of clothing.China foreign textile trade is facing huge difficulties and challenges.Based on the analysis of the internal and external environment of S’s company,it faces the opportunities and challenges.With the current development situation of foreign trade textile industry and the policy of "One Belt And One Road",S company has good chance to develop more markets.In order to ensure S company can effectively establish a real scientific marketing management system,this study used S company’s historical data to find problems,analyze problems,meanwhile offer better method to solve problems.S garment foreign trade company is a representative of China’s textile and garment export market in the Middle East.The optimization of its marketing strategy not only has practical guiding significance for improving S company’s competitiveness in the industry,but also has reference significance and reference value for new enterprises that want to open up the Middle East market...