Researches On Upgrading Tourism Industry Of Stone Forest

Stone Forest takes the leadership role of tourism in Yunnan Province. In order to push the rapid development of Yunnan tourism, Stone Forest strategically targets itself as "world-class attraction and international resort place" during the eleventh five-year-development-plan period. Therefore, Stone Forest should deeply take advantage of its unique tourism resources, and also make its Karsts attractions, Yi Minority customs and A-Shi-Ma culture to be its tourism brands so as to further realize the growth in tourism.On the base of this situation, the thesis aims to put forward the ideas, methods, suggestions and recommendations according to its actual problems with the view of upgrading its tourism industry. Moreover, Attempting to solve the practical problems from theoretic aspect, the paper establishes a modified mode which relies on practice and detailed problems.This paper consists of five parts: Chapter 1 Preface; Chapter 2 Analysis on the Actual Problems of Tourism Development; Chapter 3 the Systemic Study of Mode for Upgrading Tourism Industry of Stone Forest; Chapter 4 Suggestions and Recommendations; Chapter 5 Epilogue.The mode design is the key part of the whole thesis, which covers three major methodologies. First is to establish tourism cluster, which is the hot topic being discussed among tourism academic circle. This part starts with defining on the development stage of tourism industry. And according to the industrial comprehensive index, it confirms the leading role of tourism in the whole industry structure. I also designed a new tourism development system on the basis of analyzing its relevant industries as well. Second is to redesign the development plan on marketing and products. The tourism products design idea and correspondent system will be given out through the macro and micro environment analysis. Under the framework, I also initiate new theme products and tourism packages by integrating resources and current products. Third is to optimize tourism spatial structure. This paper includes several successful development modes, like circles development mode, multiple point development modes, etc. By absorbing experience from home and abroad, I put forward the most-updated idea and detailed plans for better the tourism spatial structure in Stone ForestsCertainly, there're still some problems needed to be further solved since the lack of materials, for example, how to establish good developing environment for tourism industry; how to update the current administrative structure; how to motivate the local citizens for their participation in tourism industry; how to introduce advanced techniques into tourism industry development, etc. However, I will further focus on those problems during the later research period.