On Private Enterprises’ Corporate Culture Construction

With the deepening of reform and opening up and the continuous development of socialist market economy, our country’s private enterprises have seen a rapid growth, which have already become the main force in socialist economic construction. At the same time, competition among enterprises has had a gradual transition from the previous product competition and business philosophy competition to corporate culture competition, but most of the private enterprises lack the core competitiveness and their life is not long. The prosperity of one nation depends on the economy, and economic prosperity relies on enterprises, and businesses thrive on management. The key to management lies in culture.The construction of corporate culture plays a very important role in the course of private enterprise development, which is also an important way to cultivate the core competitiveness of private enterprises in our country. But most of the private enterprises have certain wrong understanding of corporate culture in the aspects of understanding and practice. Corporate culture is divorced from reality and lacks personality, and the concept of corporate value is falsified etc. All these lead to a weak corporate culture construction and seriously hinder enterprise development. At the beginning of entrepreneurship, Zhongnan group was only a labor package team, through years of growth and development, it gradually cultivated a Zhongnan operational research corporate culture with enterprise characteristics, and slowly according to the strategic goal of the enterprise, the adjustment of the corporate culture and gradually improve, adjusting the organizational structure, to 2012, as long as the annual output value of 350 Billion yuan, business across the country on both sides of the Yangtze River, the development of a large-scale private enterprises diversified set group of real estate industry, construction industry group, civil group, energy group as a whole.In this paper, and promoting private enterprise of cognitive demands of enterprise culture in the development of Chinese private enterprises from the enterprise culture, discusses the origin, the development of enterprise culture, briefly introduces the characteristics, the function of enterprise culture, carrier and organization structure and enterprise culture, illustrates the function and effect of organization structure in enterprise culture construction.The development of private enterprises in China and the existing problems, characteristics of enterprise culture in the construction of enterprise culture core formation mechanism of culture, the core value orientation and the demand are discussed.Combined with the construction of enterprise culture of Zhongnan group, using the theories and methods of modern enterprise management, such as PEST, SWOT, Denison tissue culture model, market research, PDCA circulation to the development of enterprise culture construction of Zhongnan group and organizational structure adjustment, refinement, analysis of private enterprise culture construction, existing problems in the study of.The importance of private enterprise culture construction enterprise, andthe countermeasures and suggestions on the problems of enterprise culture construction have been put forward, through the comprehensive quality, enhance private entrepreneurs to cultivate and promote an enterprise and industry characteristics of the private enterprise values suggest, deepen the "humanistic management" as the core content of the culture construction of private enterprises, set up organization framework for private enterprises can bear the function of enterprise culture needs, thereby enhancing the competitiveness of enterprises.