Research On Region Vegetable Supply Chain Management Under Government's Leading

The vegetables occupy the important position in the people's lives all the time as the most important agricultural products, it is the daily necessities that the human life is indispensable, with the fast growth of the economy of our country, on one hand the market is becoming more and more internationalizing, the external environment of vegetable production our country faced is more and more complicated and the uncertain factors grows fast than ever and the competition is becoming fiercer .With the constant development of our country economy people make the higher rule to make sure the vegetable safer and better than before, especially the problem of vegetable safe is concerned by whole society. But the vegetables of our country are produced intricately, there are so many structures to produce vegetables such as enterprises, independent peasants , peasants under company and so on, so it is so difficult to standardize the structures of vegetable production cell .Many enterprise pay attention to Supply Chain Management ,because it can reduce logistics expenses .the cooperation tightly of supply chain can make the production more efficiency and produce more perfect production in lower expense . In our county the supply chain management is still in primary stage, especially in vegetables planting field, as to how to resolve the problem between small-scale planting and large market, how to reduce the expense of vegetable logistics is very important for solving the problem of rural economy.This paper introduced the vegetable planting situation in Shouguang and analyse vegetable logistics in ShouGuang and finalize the scheme of region vegetable supply chain.. It is made a conclusion through investigating informationalize situation in Shouguang area that Vegetable Supply Chain Management can reduce the venture of decentralization planting and improve the efficiency of vegetable planting and increase the peasant income under the environment of China agricultural property right structure. In the end the vegetable supply chain management can promote the development of the vegetables planting.