Research On The Abroad Market Development Strategy Of Daqing Petroleum Administrative Bureau

With the further opening of domestic and overseas petroleum market, the competition degree among petroleum enterprises will become intense day by day. China petroleum industry must go abroad and implement transnational management, if it expects the wider development space.After the 16th National Congress is held, our country recommends the implementing of the"Go-Out"policy, and encourages enterprises to expand the business outwards and seek overseas investment and cooperation, which is really the opportunity of overseas for petroleum enterprises of our country. It is an inevitable choice of realizing enterprise's sustainable development, and expanding its existing space for Daqing Petroleum Administration Bureau to implement the"Go-Out"policy. Through the exploration and practice for some time, the development of overseas market of Daqing Petroleum Administration Bureau presents the good prospects for development, the output value of market development increases year by year, and the region of market development expands gradually, realizing the historical leap from domestic market to international market. However, the development of overseas market of Daqing Petroleum Administration Bureau starts later, thus still faces a great deal of difficulties in the process of overseas market development. Therefore, it is the only road for Daqing Petroleum Administration Bureau's standing firmly in the international market how to understand clearly its own advantages and disadvantages and formulate overseas market development strategy that suits its own development according to its realistic condition.In view of its own international environment that Daqing Petroleum Administration Bureau faces in the overseas market development, with the guidance of transnational management theory and of strategic management theory, this essay analyses deeply and thoroughly its superiority an insufficiency, and the chance and threat it faces. The essay carries on considering and discussion on how to"Go Out " and implement transnational management strategy for Daqing Petroleum Administration Bureau. Finally, the essay puts forward the strategic mode which adapts to Daqing Petroleum Administration Bureau's own characteristics and relevant problems and countermeasures that should be paid attention to while the strategy is made and implemented.