The Study On Marketing Strategy Of Yumen Petroleum Administrative Bureau Machinery Plant (YPABMP)

Accompanying the developing of China Petroleum Industry, China Petroleum Machinery Trade has passed nearly 70 years developing history and in the socialism market economy system with Chinese special features, how to gain the development space and how to keep the market have become the enterprise governors' close concern problem. The key for petroleum machinery enterprises how to combine all resource to establish and promote own competition is the bottleneck. This thesis launches the research from the angle of the market as to the marketing strategy of Yumen Petroleum Administrative Bureau Machinery Plant (YPABMP), giving the suggestion and complement on the base of the marketing strategy of the enterprise, which is advantageous to strengthening the core competition ability of YPABMP.Under the leading of the basic marketing theories and making use of the modern marketing principles and analysis methods and fully considering the characteristics of petroleum machinery, this thesis analyses the environments from the enterprise current market condition to the inside environment and the outside marketing environment of YPABMP, including the analysis of its products, prices, promotion sales and places etc. At the same time the actual circumstance and the particular market marketing environment are considered with the special features of marketing combine strategy, trying hardly to unify the actuality and the targets and the practicability in order to improve the marketing strategy management level through promoting the marketing strategies of YPABMP. The research expresses that petroleum machinery industry market exists not only the fierce competitions but also marketing opportunity, and developing potential as well as meeting menace and opportunity. When the actual marketing combine strategies to YPABMP are put forward, the control to the implement of the marketing strategies are put forward to re-design the marketing team and strengthen the improved sales methods of YPABMP. Thus, the marketing management is really to be put at the reality, guaranteeing marketing targets can be completed smoothly.Hope the research results of the article can play a role of reference for YPABMP in implementing the marketing strategy combination, and be valuable to the practical operation of state-owned petroleum machinery enterprises.