Research On The Development Strategy Of Daqing Oiliteld Based On SWOT Analysis

With the globalization of the world economy, intensify the integration ofinternational and domestic market, Chinese oil industry is facing the serious challengeof existence and development. As the Daqing Petroleum Administration Bureau Chinesepetroleum industry pacesetter, the oil industry in1998and1999two large-scalereorganization, great changes have taken place in the production and operation situation.In order to adapt to the new situation, the strategic thinking on sustainable development,according to the Daqing Petroleum Administration Bureau at present unreasonablebusiness structure, competitive advantage is not prominent problems, combined with thereform and development of China oil industry, analyzes the Daqing PetroleumAdministration Bureau of the external business environment and internal factors, andfocus on the influence of the nature of the industry, target market, competitor andsupplier of all kinds of business of the this paper first introduces the main theory,strategic management theory of the current foreign strategic management theory of thedevelopment process and foreground, and a brief review of the strategic managementtheory research and application in our country. Secondly, the general elements of macroenvironment of Daqing Petroleum Administrative Bureau and industry environmentwere briefly analyzed, to identify the opportunity and threat of external environment ofenterprises, and the internal conditions of enterprise current situation and ability areintroduced and analyzed, the practical conditions of enterprise development, provide thebasis for the enterprise to determine the development strategy. Finally, separately fromthe overall strategy, competitive strategy and function strategy three levels proposedstrategy. Points out the overall strategy should choose development strategy, putsforward the principles and objectives of development strategy. Based on the businessanalysis, proposed the enterprise business portfolio, choice of competition strategy ofmajor business. At the same time, put forward to ensure the implementation of theoverall strategy and the competition strategy must carry out system innovation,technology research, market development, human resources development, theconstruction of enterprise culture function strategies and measures.