The Developing Strategy Research Of Harbin Glory Pharmaceutical Manufacture Co.Ltd.

Harbin Glory Pharmaceutical manufacture Co.Ltd. is a small-sized pharmaceutical factory of Hei Long Jiang province. After SDA request all pharmaceuticalfactories must carry attestation of GMP, multitudinous international pharmaceutical factories rush into the medical industry of China, heaps of factories stride in the medicines. Under these circumstances, the relative market operation stance and inner management for Glory call for prompt study.Complying with the medical line policies, this dissertation applies the strategy management theories for modern enterprises, gives an everall SWOT analysis on the outer conditions inclusive of the social and cultural condition, the political and law condition, the economic and technical condition as well as the competitive condition and the inner conditions inclusive of the factory's background and its present situation, the inconporative structure and culture, the nuclear strength and resources confronting the factory .Based on this, it proposes the development strategy scheme for Glory and further discusses its concerning application and control precautions.The study on the development strategy for Glory enables it achieve the dynamic balance among the outer and inner conditions it faces and its managerial target even though it is in the sophisticated situations so as to ensure its ever lasting development. It is significant in the aspect of economy and society for Glory.