The Research Of Devepment Strategy Of Chengdu Hongyun Import And Export Freight-Forwarding Corporation

Since the reformation of opening to the outside world, the foreign trade of China grew rapidly, and entered a new faster development stage after joining WTO. On the other hand, more and more import and export corporations concentrated their limited manpower, material resources and financial resources to their core business and outsource their logistics business related to import and export trade according to comparative advantage rule, which provided conditions and chances for the emerging and development of import and export freight-forwarding corporation in our country.As a sub-trade of logistics, our country's import and export freight-forwarding business began in 1990's and was lagged from management level to corporation scale, comparing to the fast development of the foreign trade. At the same time, many foreign corporation entered after China joined WTO, and intensified the competition, which led to a problem how to deal with the competition and developed further.A corporation won't grow if it can not distinguish external chances and threats, recognize its own strengths and weaknesses and work out correct development strategies. In China, many import and export freight-forwarding corporations always focused on short term and local development instead of long run and dynamics development strategy.The paper firstly analyze the external chances opportunities and threats and internal strengths and weaknesses of Hong Yun freight-forwarding corporation. It can conclude that the fast growth of regional economy produced by the Grand Western Development Strategy and developing customer resources increased by the development of private economy in Sichuan province are its main chances, intensive competition caused by more and more multi-national logistics corporation entered China is its main threats, good cooperation with customers and well-known brand are its main strengths, small corporation scale and lack of capital for enlarging it and weak comprehensive competition are its main weaknesses. Then, we evolve several corresponding development strategies using five competitive powers model, SWOT combination model. They are: SO-strategy—broadening business ranges and developing new customer resources; ST-strategy—broadening business ranges in appropriate certainty and extending to both ends of main business; WO-strategy—...