The Research Study Of Balanced Scorecard And It's Application To SP Co.

Balanced Scorecard (BSC) was first introduced in the USA in early 90s by Drs. Robert Kaplan (Harvard Business School) and David Norton, and was used widely for enterprise performance evaluation and strategic management measurement ever since. BSC provides us a framework to look at business strategic goals and performance from four different perspectives (financial, internal process, learning, customer), which enables organizations to clarify their vision and strategy and translate them into feasible actions. BSC not only provides enterprises a framework of innovative achievement assessment, but also brings us ideas and ways of the combination of corporate strategies and achievement evaluation and BSC makes the performance evaluation system a part of corporate strategic management as well.This dissertation aimed not only to design a performance evaluation method for an enterprise , but an integrated management measurement tool to improve the enterprise's strategic management, operation performance as well as its core competence via the following two stages:Based on the literature review over the research studies on BSC in western countries, BSC academic framework would be thoroughly evaluated and analyzed, as so would each of the four perspectives. A primary case study of SP co., 1td to fully deploy the BSC that transforms strategic planning from an academic exercise into the nerve center of the enterprise by designing of the most appropriate BSC for SP co., 1td, and examining of the outcomes of various measured processes and strategies and tracking the results to guide the company and provide feedback.