Research On Three-level Supply Chain Profits Distribution Mechanism

In today's marketing economic environment, competition among enterprises has gradually become competitive between supply chain and supply chain. Meanwhile, competitive environment is increasingly complex and the resources available to the enterprise is limited, enterprises in the supply chain must collaborate more extensive in innovation in order to integrate all kinds of resources and capacity which is required by enterprise innovation and achieve collaborative innovation. If we want enterprises in supply chain decision-making from optimum angle of entire supply chain, it must distribute cooperation profits in a reasonable way among members, which makes all the members'profits increased and the total channel profits is the largest at the same time, and it is very meaningful to deepen cooperation among members and to maintain stability in the supply chain.A typical three-level supply chain is selected as a research object in this paper, a three-level supply chain profits distribution model is established through game theory and related methods in considering three members innovate simultaneously, including centralized decision, decentralized decision(two models) and part of alliance decision(Two models),and decision variables and members' profits of these models are compared; then cooperation profits of three-level supply chain is allocated, a two-step distribution method on the basis of the traditional distribution is proposed, and the transfer price of intermediate products is determined; next, distributing profits through revenue sharing contract is provided , the difference and connection between revenue sharing contract and the factor distribution method is discussed; at last, profits distribution mechanism of three-level supply chain based on third-party institution involvement is discussed, using third-party institution for working up profits compensation mechanism and group punishment mechanism is probed, and profits distribution mechanism for multiple cooperation are discussed.The innovations of this dissertation are: (1)model-building: considering innovation in the supply chain members besides transaction procedure, that is the size of sales depends not only the sales price but also the innovation of members ,the lower the sales price is, the harder the members are, the size of sales is larger.(2)profits distribution methods: draw on two different communication networks network structure: centralized structure and the distributed structure, a two-step distribution method is proposed: firstly, supplier distribute profits with the entirety of manufacturer and retailer ,and then manufacturer distribute profits with retailer.