Research On The Non Oil Business Development Of S Sales Company Of Petro China

In order to break the restriction of a single business, each product sales enterprises have taken extension gas station products means to attract consumers. Developing non oil business is becoming the enterprises new profit source. Petro China S sales company main focus is convenience store, how to develop convenience stores, actively expand car service and leisure fast food as oil business, Enhance the enterprise competitiveness, becoming the new strategic focus.This paper conducted systematic analysis on the non oil business market demands, cleared the types of non oil business that developed by S sales Company of Petro China. Then through the market research analyzed the various kinds of non oil consumer's different requirements and consumption characteristics, With car attributes and consumer attributes to coordinate market segmentation, according to maximize profit principle, With the basis of car operation main area and non oil consumption ratio to choose the non oil business target markets, and get the market orientation. Then based on customer satisfaction strategy, diversification strategy and differentiation strategy, choose the non oil development strategy. According to different market positioning formulate the non oil business development product strategy, price strategy, channel strategy, promotion strategy and marketing feedback control. Through the research on the non oil business, aimed at getting the relatively perfect strategy and tactics of the non oil development. It will help the S company oil to seize the opportunity and face the challenges, finally realizes the brand chain-like management.