China Petroleum W Sales Branch Company Convenience Store Marketing Strategy Research

Along with the domestic refined oil market liberalization,market participants gradually increased,oil product homogenization of competition has made oil profits increasingly thin;implementation of the same standard on the quality of domestic products with,consumers of gas station sales of refined oil in quality awareness gradually narrow the differences,many factors resulted in the fierce competition in the terminal market of finished oil.Oil product managers often in order to keep the market,to beat the competitors,the expense of sales profits,big fight price war,sales promotion,and thus cause the oil market competition chaos.?The price war,the promotion war brings the harm which is many,many levels,and even the omni-directional.The price war,promotions warfare hyperstimulation consumers on the price is expected to form oil industry competition bad habits and the worsening trend,so that the oil industry development into a vicious price cycle,resulting in any business in the oil industry are to survive a difficult situation.Price competition at the expense of corporate profits,a direct impact on corporate self-accumulation.Oil companies began to open up the second battlefield-non oil market.Gas station customer consumption behavior has undergone significant changes,with the rapid development of economy;per capita disposable income continued to grow,high-intensity,fast-paced way of life will become more prevalent,consumers of the increasingly urgent demand for car,consumer quality,fast and convenient.China Petroleum Sales Company actively adapt to market changes,close to the customer demand,and in stations to carry out the non oil business,and strive to create quality,comfortable,rest assured,warm one-stop service station,to meet customer demand for differentiated,China is rich in petroleum brand connotation,improving oil station integrated competition ability.Non oil business is a very good prospects for the development of the new type of business,oil mainly rely on the good reputation,high-quality service,occupy the refueling station favorable geographical advantage and convenient advantage,development,facing how to speed up the pace of sales of non oil market,the intention to cultivate and expand non oil market development.W sales company non oil business belongs to just the initial stage,in the fierce external competition environment,many problems of a development period,in order to better the development of non oil business,this paper carefully analyze Wuhai sales branch of non oil exist a variety of problems,according to Ukrainian altic sales branch of the market environment and the actual situation of the marketing strategy analysis and research.