Research On The Problem Of Chinese Rural Micro-Life Insurance

In recent years, the Party Central Committee, the State Council and local governments pay attention to agriculture rural areas and farmers problems. Rural insurance market has aroused extensive attention. Traditional insurance is aiming at medium and high income community, however, there is no special insurance products for low-income population in rural area. In response to national call, improving the quality of life for rural residents, the IRC actively introduced specific policies and measures for the rural insurance and create a good external environment for the development. At the same time, several major insurance companies active in response to the Government call, commencing insurance business in rural area in order to promote the development of rural insurance. However, in recent years, some problems in the development process retarded China’s rural micro-life insurance development. Wake awareness of insurance and low income level in rural area, rural micro-life insurance structure is not perfect, weak marketing, management of high risk and high cost and bad organization of customer system causing obstacles in development of micro-insurance in rural areas. The article countered these issues, combined with China’s national conditions, from the perspective of customers, Governments and insurance companies make recommendations. The purpose of these recommendations is to promote the sustainable and stable development of China’s rural micro-life insurance.The framework of this article is divided into five parts as follows:Chapter1is introduction. This section mainly describes the background, purpose, methods and meanings of this article. There is also a summary of the research of Rural Micro-life Insurance on the worldwide, and the innovations and deficiencies in this paper.Chapter2introduces the general theory of micro-insurance. Describes the general model of the development of Chinese rural micro-life insurance, analyzes the sustainable development of micro-insurance in rural environments.Chapter3surveys the development of rural micro-life insurance around the world. Rural micro insurance in Asia, Central and South America and Africa has developed well. By summarizing the situation in different countries, we can learn from the experience and enlightenment to our country.Chapter4studies the situation and problems of sustainable development of rural micro-life insurance in our country. First of all, combined with China’s national conditions, the article analyzed the problems of rural micro-insurance products and insurance markets; Second, finding the internal and external factors which restricting China’s sustainable development of micro-insurance in rural areas; Finally, introduced the promotion of rural micro-life insurance products in China by the example of Daye government.Chapter5is some advices of China’s rural micro-life-insurance. We put forward some constructive suggestions for the development of rural micro-life insurance in China. From the view of the government and insurance company make bold assumptions.