The Construction And Implementation Of Power Marketing Service Quality Management System In Datong Power Supply Branch

In the past, supply enterprises are multi-defined as enterprises, with the constant improvement of the electricity market and the gradual deepening of China’s electric power system reform, service characteristics of power supply enterprises gradually reflected, More and more work in the marketing supply enterprises recognize the importance of enhancing the quality of service. Improve service quality for power supply companies with increasing market share, improve user satisfaction, increase the economic efficiency of enterprises and other aspects of significance. Thus, establish a scientific system of quality service marketing, it has important practical significance for the power supply enterprise management and development. At present, China supply enterprises in the marketing service quality management system of the building, there are still some deficiencies, such as marketing, service quality management consciousness, marketing services model lag, service quality management foundation is weak, process control, and marketing services unfavorable etc., urgent need to further improve.In view of this, this paper analyzes the establishment and management of electric power marketing service quality on the basis of relevant theories, case in Datong Power Supply Branch, power of modern enterprise marketing service quality management to analyze the lack of work, on how to establish and implement supply enterprise marketing service quality management system proposed a series of ideas and methods, and to change the system operational benefits were analyzed, considered an effective marketing service quality management system for enhancing the power supply enterprise service indicators, customer satisfaction and economic benefits, both have a significant effect.