Develop The Commercial Rural Insurance In China

As economic boosters and stabilizers, the insurance plays an important role in the promotion of rural economic development and social progress. Rural insurance assumes allocation of resources, protection of economic operation and other important missions in rural areas. Moreover, rural insurance supports the economic development, improves the quality of life and maintains social stability.At present the rural insurance market in China is mainly policy- related agricultural insurance, the other lags, particularly commercial agriculture-related insurance. The status of commercial agriculture-related insurance in the rural market of China is relatively low. Meanwhile, rural Insurance of China is regional distribution obviously, different regions in China are closely related the level of economic and social development. This article is based on the scope and services from the operation of rural positioning to study the development of rural insurance in china with the regional economic theory and risk management theory.The article learns from the regional characteristics of the development of rural insurance. At the same time, the article uses the core idea of the development of rural insurance to research the series problems of rural insurance. The article analyzes the impact of the development of agriculture insurance in China and finds deep-seated reasons to use empirical analysis of VAR model through the examples of the agricultural insurance. Through the above analysis of the problems and various reasons of commercial rural insurance in the development process, and the insurance environment of commercial rural insurance, combined with the conclusions of empirical analysis, the article offers some suggestions for developing the rural insurance in China,for example,to strengthen the government financial subsidy and perfect the legal system, raise rural living standards and enhance security awareness, introduce more exclusive dynamic small and medium insurance companies to increase market competition, strengthen management in market positioning, resource integration, product development and marketing services.